![]() Click Download Pictures from the email banner, or.But if you needed to turn that setting off, do one of the following. For Outlook on desktop: By default, images are blocked in Outlook.For the iOS Mail App on iPhone and iPad: Open Settings > Mail > toggle the Load Remote Images slider to “off”.For the Gmail app on mobile: Open up Settings > Select your account > scroll down to and tap Images > select the Ask before displaying external images option. ![]() For Gmail on desktop: Click Settings > General > under Images, check the Ask before displaying external images option.Here’s how to do it on some popular email services: When you disable images from automatically loading in your email, you’re preventing tracking pixels from loading as well. How you can stop email trackingĬreeped out by all the information marketers and companies can potentially collect from you? The great news is that there are many ways you can stop it. What’s more alarming is that spammers who obtain large databases of emails can track if an email address is valid when a user opens and interacts with elements within emails. Hypothetically, with an IP address, it is possible for companies to match the information of a user with the rest of their digital footprint, such as their social media accounts. Embedding trackers into emails is astonishingly easy, with a wide range of third-party email tracking software available. Why is this technology problematic?ĭata protection advocates generally criticize tracking pixels because of the comprehensive amount of data that can be collected about users without their knowledge. When integrated with Javascript, pixel tracking can also collect information about a user’s IP address, the browser they’re using, plugins installed, and even their screen resolution-all without the user’s knowledge. This action is then registered in the server’s log files, providing information about how a user interacted with that piece of content. When a user clicks on the tracking pixel, the user’s browser will follow and open the link. It’s also often embedded in the header or footer of an email, so users almost never notice it. The 1×1 pixel image is so small it’s practically invisible. Tracking pixels are essential tags that are included in the HTML code of a site or an email. There are usually two ways email tracking occurs: through a read receipt or through an email with tracking pixels. But it is general knowledge that you shouldn’t even open unwelcome emails (such as spam), because it confirms to the sender that your email address is active and encourages them to keep sending you unwanted mail. ![]() It may not be an issue if you trust the companies (like ExpressVPN!) sending you newsletters and promotions. A 2018 study conducted by Princeton University estimated that up to 70% of mailing lists use email tracking tools. This tracking capability is usually found in marketing emails and helps brands know how popular certain products, headlines, and keywords perform with customers.Įmail tracking has been around for a long time and is used by most big brands. The simple act of reading your email could give companies and advertisers a lot more information than you’d like.Įmail tracking allows the sender to see when an email was opened by a recipient, how many times it was opened, how long they spent reading it, and even which links the reader clicked on.
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